land of the free packaging, advertising, digital, ui/ux
LAND OF THE FREE is a clean collection of fragrances inspired by America's national parks. In addition to being 100% vegan, the fragrances are
formulated without harmful additives. And to help care for our planet, the fragrance carton is made from cardboard sourced from responsibly managed
forests. The advertising reflects the grandeur of the national parks while the digital assets highlight the various ingredients that inspired each of the fragrances.
Role: Creative Director
Art Direction (packaging): Kate Doheny / Photography: Jeffrey Bucari / Retouching: Tripi Studios
FRAGRANCE / MENS / CLEAN / PACKAGING / ADVERTISING / DIGITAL / UI/UX
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