LAND OF THE FREE is a clean collection of fragrances inspired by America's national parks. In addition to being 100% vegan, the fragrances are

formulated without harmful additives. And to help care for our planet, the fragrance carton is made from cardboard sourced from responsibly managed

forests. The advertising reflects the grandeur of the national parks while the digital assets highlight the various ingredients that inspired each of the fragrances.

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Role: Creative Director

Art Direction (packaging): Kate Doheny  /  Photography: Jeffrey Bucari  /  Retouching: Tripi Studios

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FRAGRANCE  /  MENS  /  CLEAN  /  PACKAGING /  ADVERTISING  /  DIGITAL  /  UI/UX