land of the free packaging, advertising, digital, ui/ux

LAND OF THE FREE is a clean collection of fragrances inspired by America's national parks. In addition to being 100% vegan, the fragrances are

formulated without harmful additives. And to help care for our planet, the fragrance carton is made from cardboard sourced from responsibly managed

forests. The advertising reflects the grandeur of the national parks while the digital assets highlight the various ingredients that inspired each of the fragrances.

Role: Creative Director

Photography: Jeffrey Bucari  /  Retouching: Joe Tripi

FRAGRANCE  /  MENS  /  CLEAN  /  PACKAGING /  ADVERTISING  /  DIGITAL  /  UI/UX

LOTF_ACADIA_EDT_AD_8x10.jpg
LOTF_YOSE_EDT_AD_8x10.jpg
LOTF_GCANYON_EDT_AD_8x10.jpg
LOTF_GRTSMOKY_EDT_AD_8x10.jpg
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605_07a_LOTF_Yosemite_Ingridients.jpg
605_06a_LOTF_GrtSmkyMntn_Ingridients.jpg
605_04b_LOTF_Acadia_Ingridients.jpg
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