TREJOURS is a NYC-based e-commerce platform offering designer and luxury jewelry through flexible rental, subscription, and purchase options. The founder sought a complete brand and website redesign to better reflect their core values of sophistication paired with approachability.

 

At first glance, the original TREJOURS logo looked chunky and unrefined, a stark contrast to the elegant jewelry being offered for rent on its website. To steer the logo in a direction more suited to the brand ethos, I opted for an elegant typeface and created a logo mark for added versatility which could be used on collateral such as Trejours jewelry boxes and pouches.

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Linked Project: Trejours Website

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Role: Creative Direction

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BRANDING / ECOMMERCE / JEWELRY / WOMENS /  PRESTIGE