good kind pure packaging, advertising, digital, ui/ux

GOOD KIND PURE is a clean collection of fragrances inspired by nature. In addition to being 100% vegan, the fragrances are formulated without harmful additives. To help care for our planet, the fragrance carton is made from cardboard sourced from responsibly managed forests. The packaging and supporting assets reflect nature's vibrancy and the fragrance's values - clean and eco conscious with bright pops of flowers against a pristine white background.

Role: Creative Director

Photography: Jeffrey Bucari  /  Retouching: Joe Tripi

FRAGRANCE  /  WOMENS  /  CLEAN  /  PACKAGING /  ADVERTISING  /  DIGITAL  /  WEBSITE  /  UI/UX

GoodKindPure_Fragrance_WildPeony_AnjaliMenonDesign.jpg
GoodKindPure_Fragrance_Vanilla_AnjaliMenonDesign.jpg
GoodKindPure_Fragrance_IrisPetals_AnjaliMenonDesign.jpg
COTY GKP R5_Page_1.jpg

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