The portfolio of Coty's Lifestyle Scenting brands needed a toolkit of digital assets which could be utilized on social media, retailer websites and Amazon. Building upon the already strong heritage of the brands, we photographed multiple frames of the fragrance bottle along with items related to the respective brand and ingredients found in the scent.

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Role: Creative Director

Art Direction: Jordan Bostjancic  /  Photography: Jeffrey Bucari  /  Retouching: Joe Tripi

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FRAGRANCE  /  MENS  /  PACKAGING  /  DIGITAL  /  ECOMMERCE