nautica blue ambition packaging, advertising

I designed the flanker for Nautica's powerhouse sub-brand Blue. The design was inpsired by the water-based brand equity and driven by the goal to attract a younger, adventure-seeking consumer through stand out packaging and a fresh take on the advertising campaign.


Creative Director (packaging): Anjali Menon

Sr Art Director (giftsets): Jordan Bostjancic

Advertising Agency: Sid Lee