nautica blue ambition packaging, advertising
I designed the flanker for Nautica's powerhouse sub-brand Blue. The design was inpsired by the water-based brand equity and driven by the goal to attract a younger, adventure-seeking consumer through stand out packaging and a fresh take on the advertising campaign.
Creative Director (packaging): Anjali Menon
Sr Art Director (giftsets): Jordan Bostjancic
Advertising Agency: Sid Lee