nautica voyage heritage
packaging, advertising, digital assets
Nautica's original pillar Voyage needed a strong flanker to support the house. We wanted the packaging and ad campaign to be inspired by one very important element of sailing: signal flags. We ensured all assets were rooted in Nautica's strong aquatic heritage while offering a distinctly modern approach.
Creative Director: Anjali Menon
Sr Designer (packaging): Kate Doheny
Photographer (stylized): Adam Savitch