nautica voyage heritage

packaging, advertising, digital assets

Nautica's original pillar Voyage needed a strong flanker to support the house. We wanted the packaging and ad campaign to be inspired by one very important element of sailing: signal flags. We ensured all assets were rooted in Nautica's strong aquatic heritage while offering a distinctly modern approach.

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Creative Director: Anjali Menon

Sr Designer (packaging): Kate Doheny

Photographer (stylized): Adam Savitch

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